Role in the project: BMW collaborates in the project sharing its knowledge for equipment manufacturing and adding up insights on user interaction and user-centric design.

The BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles. The company has a global sales network in more than 140 countries. The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

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